by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...
by Claire Bridges | Sep 6, 2021 | Strategy
Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...
by Mike Peake | May 15, 2019 | Strategy
Our monthly look at the tools you can try when in search of your next big idea looks at NESTA’s Evidence Planning tool, which helps you make sure your problem really exists. What is it? The Evidence Planning tool is one created by the National Endowment for...
by Mike Peake | Feb 20, 2019 | Strategy
What is creative strategy – and why does the very mention of it bamboozle so many? Our resident expert explains… “Once you see a campaign in its entirety, you then realise how important it is that it all hangs on something” – Now Go Create’s...
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