by Claire Bridges | Sep 6, 2021 | Strategy
Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...
by Claire Bridges | Oct 1, 2019 | Creativity
Did you know that the 5-year-old you would probably have been considered a creative genius? If you were five years old and you’d taken part in a famous experiment developed by an American named George Land in the late 60s, you’d likely have scored “genius” on a test...
by Mike Peake | May 15, 2019 | Strategy
Our monthly look at the tools you can try when in search of your next big idea looks at NESTA’s Evidence Planning tool, which helps you make sure your problem really exists. What is it? The Evidence Planning tool is one created by the National Endowment for...
by Mike Peake | Feb 20, 2019 | Strategy
What is creative strategy – and why does the very mention of it bamboozle so many? Our resident expert explains… “Once you see a campaign in its entirety, you then realise how important it is that it all hangs on something” – Now Go Create’s...
Recent Comments