by Claire Bridges | Jul 5, 2023 | Strategy
Helping people to devise an effective creative strategy is a Now Go Create speciality, so these are 2 awards we watch with a keen eye. The Creative Strategy Grand Prix and the Creative Data Lions winners at this year’s Cannes both demonstrate how good...
by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy is key to great work. In his TED talk, neuroscientist Stuart Firestein asks what real scientific work looks like. And it all seems to lead back to strategy development. In this TED talk, Stuart Firestein gets to the heart of science as it is really...
by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...
by Claire Bridges | Sep 6, 2021 | Strategy
Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...
by Claire Bridges | Oct 1, 2019 | Creativity
Did you know that the 5-year-old you would probably have been considered a creative genius? If you were five years old and you’d taken part in a famous experiment developed by an American named George Land in the late 60s, you’d likely have scored “genius” on a test...
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