by Claire Bridges | Jan 8, 2026 | Brainstorming
Trends don’t give you ideas, but they do give you raw material. Here’s how to actually use them. At the start of every year, the same thing happens. Trend reports are published. Predictions are shared. “2026 and beyond” decks start circulating. And with them comes a...
by Claire Bridges | Jan 8, 2026 | Uncategorized
A practical check-in on how your team really thinks together Something I’ve observed from working with thousands of people, and hundreds of teams is that a lot of the time teams don’t struggle because they lack ideas. They often struggle because the conditions for...
by Claire Bridges | Dec 9, 2025 | Creativity, Uncategorized
What would you do if 500 people told you your idea was rubbish? My recent Now Go Create podcast guest, Daisy Amodio, heard exactly that – and went ahead anyway. Daisy is the founder of The Proposers and one of the world’s leading proposal planners....
by Claire Bridges | Dec 9, 2025 | Strategy
“Everyone has a plan until they get punched in the mouth” as boxer Mike Tyson famously said. The word strategy has the power to intimidate. It gets wrapped up in war metaphors, chess analogies and books like The Art of War. People get promoted into “strategic...
by Claire Bridges | Dec 9, 2025 | Creativity, Uncategorized
Some days, creativity feels easy to come by, and almost electric. Other days, you just feel… beige. If you’re opening a blank document and feeling absolutely nothing – no spark, no pull, no excitement – this one’s for you. Lately, I’ve been in a creative slump myself....
by Claire Bridges | Jul 22, 2025 | Learning
Ever heard of a ‘dérive’? It’s French for drift – and it might just be the creative reset you need this summer. The Situationists were a group of radical artists, writers, and intellectuals active mainly in the 1950s and 60s who believed that modern...
by Claire Bridges | Jul 8, 2025 | Creativity
You know how everyone talks about summer being the time to slow down, switch off, and recharge? Well… what if you switched on your creativity too? Introducing the Creative Nudge Summer School I’ve created a completely free six-week summer school to help you build tiny...
by Claire Bridges | Jul 2, 2025 | Creativity
In this week’s Now Go Create podcast, I sat down with ex-PepsiCo marketer and brand strategist Arif Haq to unpack some of the boldest and most unexpected winners from this year’s Cannes Lions International Festival of Creativity. Why does this matter? Many...
by Claire Bridges | Jun 17, 2025 | Creativity
Picture this: Your kid might grow up to work in a role we can’t even imagine today. Quantum algorithm coach? Lunar tour guide? It sounds like science fiction, but it’s closer than you might think. According to the World Economic Forum, an astonishing 85% of the...
by Claire Bridges | Jun 3, 2025 | Creativity
Have you ever found yourself staring at a creative idea – whether it’s a campaign concept, a draft proposal, or the notes from a brainstorm and thinking, “Is this actually any good?” If so, you’re not alone.This episode of the Now Go...
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