Why brainstorms fail and how to fix them 

Why brainstorms fail and how to fix them 

Would you rather go to the dentist or go to a team brainstorm? When I play this game in workshops the dentist often wins. For the past 30 years I’ve participated in or facilitated 1000’s of brainstorms. I’ve worked with leading creative agencies, brand marketers,...
Black Friday: a marketing bun fight

Black Friday: a marketing bun fight

I’m grateful for all the Black Friday email spam as it’s given me a reason to unsubscribe from at least 30 mailing lists. Love it or or hate it, the annual consumer-fest is here to stay and if you’re targeting customers it’s a marketing...
Boost Your Creativity: My 8 go-to AI prompts!

Boost Your Creativity: My 8 go-to AI prompts!

I’ve spent hours testing and playing with AI tools to find out what helps and hinders the ideation process and I’m sure you’ve been doing the same! ​I’ve been using Gemini as my first brainstorming buddy, but am also experimenting with Chat GPT, particularly the voice...