Where do ideas come from mummy?

As I’ve explored on the Now Go Create podcast recently, the SCAMPER technique is a brilliant way to shake up thinking, break conventions, and push brands beyond the expected. I have retrofitted these award-winning case studies from McDonald’s, Xbox, Sol...
Why brainstorms fail and how to fix them 

Why brainstorms fail and how to fix them 

Would you rather go to the dentist or go to a team brainstorm? When I play this game in workshops the dentist often wins. For the past 30 years I’ve participated in or facilitated 1000’s of brainstorms. I’ve worked with leading creative agencies, brand marketers,...