by Claire Bridges | Jan 11, 2017 | Creativity
How do you build and sustain a culture where creativity can thrive? This is a question that I’ve been obsessing over whilst researching for my new book about creativity in business, In Your Creative Element. I’ve interviewed many creative leaders in organisations from...
by Claire Bridges | Jan 6, 2017 | Creative Leadership
I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. When I set out to write my new book, In Your Creative Element, I knew from very early on that I wanted to look at how...
by Claire Bridges | Jan 3, 2017 | Creative Leadership
Embracing the ‘mavericks’ if you want your business to grow… You’ve a job to fill and you’ve whittled the applicants down to two strong candidates. Both have great CVs and enthusiasm for what you do, but during the interviews one of them left you feeling they might...
by Claire Bridges | Dec 21, 2016 | Creativity
Great salespeople are by default engaging their creative side – they create opportunities and demand where there is none, and are constantly seeking new ways to make a sale. As legendary ad man David Ogilvy famously said: “If it doesn’t sell, it...
by Claire Bridges | Dec 21, 2016 | Creative Leadership
Think about the last time you thought something was creative. Was it a your own or an agency’s creative work, a new product, design or a service? What criteria did you apply to decide whether it was creative? The envy factor is often how I judge creative ideas – ‘ooh,...
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