by Claire Bridges | Jul 7, 2015 | Creativity
“Very useful & exceeded my expectations.” “Great, loved all the different creative techniques we discussed. We covered lots of ground. It was really fun and inspiring.” “Definitely useful! It made me think in a whole new way with really useful resources and...
by Claire Bridges | Jul 3, 2015 | Creativity
Here’s a round up of some of my favourite winning campaigns from this year’s Cannes Lions Festival of Creativity where I was lucky enough to be working. The creativity ‘for doing good’ trend continues this year and some of the most powerful work was centred around how...
by Claire Bridges | Jun 11, 2015 | Creativity
For millions of people around the world, a day hasn’t properly begun until they’ve had a hot, strong coffee. There’s no question that a shot of caffeine gives the mind a jolt, but for many there’s more to it than that: the morning coffee is part of the daily ritual....
by Claire Bridges | May 8, 2015 | Creativity
Channel Einstein: “Everything should be made as simple as possible, but not simpler” Be brutally honest – is this work really good enough to standout in a pile of awards? You’re much better off entering one crack hot piece of work that has a good chance...
by Claire Bridges | Apr 30, 2015 | Creativity
The historian Simon Schama said in The Guardian recently that we have become the “look down” generation. Where once we looked out at the world and each other – the view in front of us being our primary source of information – today, he says, we frequently...
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