The 5 Whys technique is a deceptively simple and effective brainstorming tool for root cause analysis. Here’s how to use it… Problems often arise in teams when trying to agree and decide what the problem actually is! As the founder of modern management,...
Here at Now Go Create our mission is to demystify the creative process – and upskill everyone in the key skills they’ll need for the future. Here’s a free creative strategy tool to get you started… Strategy is the foundation of creativity, and it can...
Our monthly look at the tools you can try when in search of your next big idea looks at NESTA’s Evidence Planning tool, which helps you make sure your problem really exists. What is it? The Evidence Planning tool is one created by the National Endowment for...
What is creative strategy – and why does the very mention of it bamboozle so many? Our resident expert explains… “Once you see a campaign in its entirety, you then realise how important it is that it all hangs on something” – Now Go Create’s...
How does creativity drive business? Great question – with ever-changing answers. Here’s the verdict after this year’s Cannes Lions… “Marketing effectiveness is a critical category for any award show. If you can’t prove that creativity drives...
“The wonderful thing about data is that it doesn’t care what you spend your money on or like” Scott Galloway is Clinical Professor of Marketing, NYU Stern School of Business on Innovation and he did a deep digital dive into the Oreo brand and did not pull his punches...
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