by Claire Bridges | May 25, 2017 | Creativity
Emphatically yes argues creativity expert Claire Bridges, our Chief Spark at Now Go Create and author of the new book about creativity in business, In Your Creative Element. Creativity can be intimidating and subjective, and the information on the subject...
by Claire Bridges | May 18, 2016 | Creative Leadership
elBulli was just about the best restaurant in the world, ever, reportedly so out-there that it operated at a loss and was closed half the year for some dedicated creative thinking. Its head chef, Ferran Adrià, called time on the revered Spanish establishment in 2011...
by Claire Bridges | Apr 8, 2015 | Creativity
What does it mean to be creative? It’s a question we discuss regularly on our training courses and is a source of endless speculation. What can business learn from performance artists and creatives? You need more than a dash of self-belief, contrariness and...
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