One of the most common questions we are asked in our creative training and problem solving workshops is: How do you judge creative ideas? How can you evaluate them? “The key question is never what the idea is, but what the idea has to do.” Dean Poole, Creative...
Creativity has been part of my professional life for over twenty years working in PR and then as a trainer and consultant. I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative...
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