by Claire Bridges | Nov 3, 2021 | Insight
I’ve recently been re-reading James Hurman’s influential 2016 book on creative effectiveness – Making The Case For Creativity. In it, Hurman explores the connection between imaginative advertising and commercial success. He outlines that creativity helps...
by Claire Bridges | Nov 17, 2016 | Creativity
The relationship between risk-taking and creativity features in the chapter on how to create a culture where creativity can thrive in my new book, In Your Creative Element, The Formula for Creative Success. “Management’s job is not to prevent risk but to build the...
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