by Claire Bridges | Oct 20, 2022 | Creativity
So today is International Sloth Day, a celebration of these slow-moving creatures. Apparently they are also Sir David Attenborough’s favourite creature so we’re already on-board! Sloths cover about 40 yards per day, munching on leaves and twigs,...
by Claire Bridges | Jan 19, 2018 | Creative Leadership
What are the essential ingredients of the perfect creative brief? A killer brief can make the difference between good and great creative work. It must tell your team where you are now and where you want to be. “A deadline and a dream” – two essential...
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