Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
Cannes 2023 is in the bag, and the trend-spotters’ radar is tweaking with all sorts of post-show theories about what’s shaping up in medialand to be the next big thing. Canada’s Globe Media Group picked up on the re-emergence of fun campaigns that...
How to use digital e-learning to develop your team’s problem-solving and innovation skills… Did you know that after a decade of successful face-to-face creativity training, we developed a series of new creativity e-learning courses during lockdown?...
When the Chief Economist at the Bank of England voiced his concerns about remote working and its negative impact on creativity, one of the core skills for PR professionals across the UK was suddenly on the radar at the highest level. Since then, a survey of 145,000...
Ice-breakers and brainstorm warm-ups get a bad rep. But these 9 mood-setters will get you off to a great creative start… A friend of mine (a self-confessed introvert) says that she has speedily got up and left the room before her turn when asked to do something...
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