by Claire Bridges | Jul 2, 2025 | Creativity
In this week’s Now Go Create podcast, I sat down with ex-PepsiCo marketer and brand strategist Arif Haq to unpack some of the boldest and most unexpected winners from this year’s Cannes Lions International Festival of Creativity. Why does this matter? Many...
by Claire Bridges | Feb 25, 2025 | Brainstorming, Creativity
Stuck on a creative problem? What if you could look at any challenge from seven different angles and find fresh, innovative solutions? That’s exactly what the SCAMPER technique allows you to do. In the latest episode of the Now Go Create podcast, I’m breaking down one...
by Claire Bridges | Nov 29, 2024 | Creativity
I’m grateful for all the Black Friday email spam as it’s given me a reason to unsubscribe from at least 30 mailing lists. Love it or or hate it, the annual consumer-fest is here to stay and if you’re targeting customers it’s a marketing...
by Claire Bridges | Aug 13, 2024 | Creativity
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
by Claire Bridges | Nov 1, 2021 | e-learning
How to use digital e-learning to develop your team’s problem-solving and innovation skills… Did you know that after a decade of successful face-to-face creativity training, we developed a series of new creativity e-learning courses during lockdown? Our...
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