Think about the last time you thought something was creative. Was it a your own or an agency’s creative work, a new product, design or a service? What criteria did you apply to decide whether it was creative? The envy factor is often how I judge creative ideas – ‘ooh,...
“To infinity and beyond”, the catchphrase of Toy Story’s Buzz Lightyear could be Pixar’s vision statement. The company has made over $7 billion at the box office world wide and earned myriad awards and accolades for its animation films. Pixar executives rarely use the...
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