I’ve always been fascinated by what’s playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. People often ask what the secret is to getting into ‘the creative zone?’ The answer seems to be that there is not one creative...
Can the neuroscience of creativity show us evidence-backed ways to manage our creative state and generate better ideas? I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative...
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