by Claire Bridges | Mar 5, 2025 | Creativity
Why do our best ideas come when we least expect them? Ever had a great idea in the shower, while going for a walk, or just as you’re drifting off to sleep? Science says this isn’t random – it’s how your brain is wired. In this episode of the Now Go...
by Claire Bridges | Nov 27, 2017 | Creativity
I’ve always been fascinated by what’s playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. People often ask what the secret is to getting into ‘the creative zone?’ The answer seems to be that there is not one creative...
by Claire Bridges | Mar 14, 2017 | Creativity
Can the neuroscience of creativity show us evidence-backed ways to manage our creative state and generate better ideas? I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative...
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