Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...
We ran our Strategy Heaven course yesterday for a senior team at a PR agency and as ever, the session was a roaring success. Whoever the audience is the word strategy has the power to intimidate & confuse, when in reality it can be broken down into a series of...
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