For her book, In Your Creative Element, the Amazon bestseller about creativity in business Now Go Create Founder Claire interviewed creative leaders from organisations including the NHS, the United Nations, Twitter, Punchdrunk and Paddy Power as well as some of the...
Unity PR and Now Go Create conducted a study of 200 UK marketers, asking what ‘creative bravery’ in the marcoms industry means to them. Forty one per cent said it was about challenging the status quo, while 36 per cent thought it was about taking risks. 32...
How do you build and sustain a culture where creativity can thrive? This is a question that I’ve been obsessing over whilst researching for my new book about creativity in business, In Your Creative Element. I’ve interviewed many creative leaders in organisations from...
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