by Claire Bridges | Jan 13, 2022 | Creativity
A set of creative goals will steer you through the next few months – and put a spring in your step! Lewis Carroll said, “Any road will get you there, if you don’t know where you are going”. It’s all too easy to get caught up in the ‘busy work’ when...
by Claire Bridges | Dec 23, 2021 | Creativity
Looking for tools you can try when in search of your next big idea? Try TrendWatching’s Consumer Trend Canvas. What is it? The Consumer Trend Canvas (CTC) is basically a single-sheet grid which takes you from a current trend on the left-hand side of the page to...
by Claire Bridges | Dec 20, 2021 | Creativity
Janusian Thinking is a method for coming at a creative problem from a completely new angle – and it could just be the tool you need… That quote in the headline comes from Paul Arden who spent 14 years as the Executive Creative Director at Saatchi & Saatchi,...
by Claire Bridges | Dec 9, 2021 | Creativity
I don’t know about you, but I’m feeling creatively fried. If you’re suffering from creative burnout, too, then read on. Burnout has recently been classified as a medical condition by the World Health Organisation. So how can you make sure that you...
by Claire Bridges | Nov 3, 2021 | Insight
I’ve recently been re-reading James Hurman’s influential 2016 book on creative effectiveness – Making The Case For Creativity. In it, Hurman explores the connection between imaginative advertising and commercial success. He outlines that creativity helps...
Recent Comments