The no pitch, pitch

Meet the ‘no pitch pitch’ – a surprising way of getting client and agency back on track… I’m writing this blog as last week I read about running virtual pitches (and some of my friends in agency-land are taking part in). I thought, what fresh...

How to use the SCAMPER problem solving tool

The SCAMPER problem solving tool and how to use it SCAMPER is an acronym for Substitute, Combine, Adapt, Modify/Magnify, Put to other uses, Eliminate and Reverse. It’s provides a framework and stimulates questions and triggers which can be used to help you look at...