Creativity that drives business results

Creativity that drives business results

by | Aug 20, 2018 | Strategy

How does creativity drive business? Great question – with ever-changing answers. Here’s the verdict after this year’s Cannes Lions… “Marketing effectiveness is a critical category for any award show. If you can’t prove that creativity drives...
The Judging Experience at Cannes – Design

The Judging Experience at Cannes – Design

by | Jul 12, 2018 | Creativity

One of the perks of working at the Cannes Lions Festival of Creativity is that I get to spend time looking at all the creative work on show, and poke my nose into areas that I wouldn’t normally see. This year I really enjoyed wandering around an exhibit called...
Winners – Young Lions Print Competition

Winners – Young Lions Print Competition

by | Jun 22, 2018 | Creativity

So all week I have been moderating the juries and talking through the decisions behind the awards of the Bronze, Silver & Gold winning work in each Young Lions Competition at Cannes, and opening the session up for Q&A from our competing teams. This is the...
3 must-see campaigns from Cannes

3 must-see campaigns from Cannes

by | Jun 21, 2018 | Creativity

  My now annual pilgrimage that is attending the Cannes Lions Festival of Creativity is inspiring, knackering (yes, I am actually working), thought-provoking and entertaining, sometimes all at once. There is so much to see, do and absorb that it can feel like...