Creativity that drives business results

Creativity that drives business results

by | Aug 20, 2018 | Strategy

How does creativity drive business? Great question – with ever-changing answers. Here’s the verdict after this year’s Cannes Lions… “Marketing effectiveness is a critical category for any award show. If you can’t prove that creativity drives...
The Judging Experience at Cannes – Design

The Judging Experience at Cannes – Design

by | Jul 12, 2018 | Creativity

One of the perks of working at the Cannes Lions Festival of Creativity is that I get to spend time looking at all the creative work on show, and poke my nose into areas that I wouldn’t normally see. This year I really enjoyed wandering around an exhibit called...
Winners – Young Lions Print Competition

Winners – Young Lions Print Competition

by | Jun 22, 2018 | Creativity

So all week I have been moderating the juries and talking through the decisions behind the awards of the Bronze, Silver & Gold winning work in each Young Lions Competition at Cannes, and opening the session up for Q&A from our competing teams. This is the...
3 must-see campaigns from Cannes

3 must-see campaigns from Cannes

by | Jun 21, 2018 | Creativity

  My now annual pilgrimage that is attending the Cannes Lions Festival of Creativity is inspiring, knackering (yes, I am actually working), thought-provoking and entertaining, sometimes all at once. There is so much to see, do and absorb that it can feel like...
How to develop creative teams

How to develop creative teams

by | Apr 20, 2018 | Creativity

I’ve discovered that this week 15-21 April 2018 has been designated World Creativity and Innovation Week. In 2017, the United Nations included World Creativity and Innovation Day, April 21 as a Day of Observance to encourage people to use creativity in...