by Claire Bridges | Jul 21, 2017 | Creativity
In the creative communications industry, we like to think of ourselves as creative risk-takers – breaking boundaries of expectations to impress, surprise and, most importantly, engage. To find out more what bravery means to the creative industries, and how it might...
by Claire Bridges | Jun 21, 2017 | Creativity
Unity PR and Now Go Create conducted a study of 200 UK marketers, asking what ‘creative bravery’ in the marcoms industry means to them. Forty one per cent said it was about challenging the status quo, while 36 per cent thought it was about taking risks. 32...
by Claire Bridges | May 25, 2017 | Creativity
Emphatically yes argues creativity expert Claire Bridges, our Chief Spark at Now Go Create and author of the new book about creativity in business, In Your Creative Element. Creativity can be intimidating and subjective, and the information on the subject...
by Claire Bridges | May 11, 2017 | Creativity
When you teach creativity, the question you inevitably get asked all the time is: “But can creativity really be taught?” Claire Bridges has a very clear answer, which I’ll get to a little later. But first I have another question. We’re often told that children are...
by Claire Bridges | May 11, 2017 | Creative Leadership
Option A or option B? Why evaluation skills and tools are vital for making the right creative decision. If you have a novel idea which has an element of surprise and value (if you’ve read any of my other blogs about my book), you’ll know that these are 2...
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