by Claire Bridges | Nov 12, 2015 | Creativity
Yesterday I was working with a team at a great communications agency (theblueballroom) that focusses on internal communications for great companies like Mars, adidas, e-on and DHL. This is a really interesting and challenging area not least because many of the issues...
by Claire Bridges | Oct 19, 2015 | Creativity
The temptation during problem-solving is to go big: throw a fortune at research and insight; take the whole team to New York during ideation and then hire Banksy himself to present the concept as a stencil. OK, so I’m exaggerating, but you get the idea. We’re rarely...
by Claire Bridges | Oct 14, 2015 | Creativity
One of the many things that sets The Creative Shootout apart from other awards ceremonies is that you have a mere 60 seconds for your entry to grab the judges. The teams also have 4 hours to work on the brief in real-time. What I love about this is that it goes...
by Claire Bridges | Sep 16, 2015 | Creative Leadership
I was running a creative training workshop recently where I asked the delegates to evaluate some creative work and whilst we encourage critical thinking, I was surprised with the vigour they proceeded to critique and rip it apart! I always find the attitude from a...
by Claire Bridges | Sep 7, 2015 | Creative Leadership
In 1754 Horace Walpole wrote a fairy tale, The Three Princes of Serendip, a story in which the heroes “were always making discoveries, by accidents and sagacity, of things they were not in quest of”. Serendipity is one of my favourite words and whilst creativity is...
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