by Claire Bridges | Apr 18, 2016 | Creativity
Last week I hosted a PRCA seminar on how to create award-winning PR campaigns, with Gemma Moroney and Damon Statt, the planning & creative team from PR agency Mischief. They shared insights behind their award-winning ‘Farage Swings for Europe’ campaign for Paddy...
by Claire Bridges | Mar 30, 2016 | Creativity
Creativity and risk taking – bedfellows for big ideas. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg “The most creative people...
by Claire Bridges | Mar 2, 2016 | Creativity
Collaboration, spaghetti & marshmallows – all in a day’s work! Today we ran a workshop as part of Marketing Week’s Creative Programmatic conference. For the uninitiated this event is all about how algorithms are taking over the world of ad-buys...
by Claire Bridges | Feb 18, 2016 | Storytelling
Storytelling and brands. Storytelling continues to be a buzzword in marketing. But what does it mean to you? PR people have always been storytellers, it’s a the heart of what we do. We create or take information and craft it into compelling stories that make...
by Claire Bridges | Jan 26, 2016 | Creativity
Creativity and play are natural bedfellows. We all know intuitively that unless it really is a life and death issue that a little levity is good for idea generation. Research shows that people who have fun at work are more creative, more productive, work better with...
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