by Claire Bridges | Apr 28, 2016 | Creative Leadership
I’ve been reading a lot about design lately and noticed that the Design Museum, which I love is closing for a few months at the end of June 2016, to relocate. When I was studying for my MA in creativity I used to love wandering around the Museum and exploring...
by Claire Bridges | Apr 18, 2016 | Creativity
Last week I hosted a PRCA seminar on how to create award-winning PR campaigns, with Gemma Moroney and Damon Statt, the planning & creative team from PR agency Mischief. They shared insights behind their award-winning ‘Farage Swings for Europe’ campaign for Paddy...
by Claire Bridges | Mar 30, 2016 | Creativity
Creativity and risk taking – bedfellows for big ideas. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg “The most creative people...
by Claire Bridges | Mar 2, 2016 | Creativity
Collaboration, spaghetti & marshmallows – all in a day’s work! Today we ran a workshop as part of Marketing Week’s Creative Programmatic conference. For the uninitiated this event is all about how algorithms are taking over the world of ad-buys...
by Claire Bridges | Feb 18, 2016 | Storytelling
Storytelling and brands. Storytelling continues to be a buzzword in marketing. But what does it mean to you? PR people have always been storytellers, it’s a the heart of what we do. We create or take information and craft it into compelling stories that make...
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