by Claire Bridges | Nov 7, 2014 | Creativity
If you’ve ever found yourself in the middle of a brainstorming session and unable to get even a flicker out of your usually creative mind, the time of the meeting might well have had something to do with it. We all have a sneaking feeling that there are times of the...
by Claire Bridges | Sep 16, 2014 | Problem solving
Messy, wicked and tame problems Not all problems are created equal, thus not all solutions are equal. A complex problem like global warming doesn’t require the same kind of problem- solving process and tools as how to generate ideas for the latest handset day...
by Claire Bridges | Aug 31, 2014 | Creative Leadership
“To infinity and beyond”, the catchphrase of Toy Story’s Buzz Lightyear could be Pixar’s vision statement. The company has made over $7 billion at the box office world wide and earned myriad awards and accolades for its animation films. Pixar executives rarely use the...
by Claire Bridges | Jun 17, 2014 | Creativity
After 6 sometimes very long days, heated debate, deliberation and consideration by the PR jury of which I am honoured to have been a part, the results have finally been announced and the winners presented with their metal. So with Fiona Apple, a branded game, a film...
by Claire Bridges | May 21, 2014 | Creativity
Written by Claire Bridges, Founder Now Go Create updated July 2021 Have you come across the idea of a user empathy map before? It’s a brilliant tool from the school of design thinking that puts the consumer or user of your product or service at the heart...
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