by Claire Bridges | Mar 31, 2025 | Creativity
This week on the Now Go Create podcast I had the delightful opportunity to chat with my pal, the multi-award-winning portrait photographer, Tom Oldham. As a creative, Tom embodies that persistent drive and passion needed to continually evolve in your craft...
by Claire Bridges | Mar 12, 2025 | Creativity
Have you ever been stuck on a problem at work, feeling like you’re just going around in circles? I definitely have. During my PR career, I’d sometimes lock myself in a room, willing ideas to come on demand–often with little success. If only I had known back then...
by Claire Bridges | Mar 5, 2025 | Creativity
Why do our best ideas come when we least expect them? Ever had a great idea in the shower, while going for a walk, or just as you’re drifting off to sleep? Science says this isn’t random – it’s how your brain is wired. In this episode of the Now Go...
by Claire Bridges | Feb 25, 2025 | Creativity
As I’ve explored on the Now Go Create podcast recently, the SCAMPER technique is a brilliant way to shake up thinking, break conventions, and push brands beyond the expected. I have retrofitted these award-winning case studies from McDonald’s, Xbox, Sol...
by Claire Bridges | Feb 25, 2025 | Brainstorming, Creativity
Stuck on a creative problem? What if you could look at any challenge from seven different angles and find fresh, innovative solutions? That’s exactly what the SCAMPER technique allows you to do. In the latest episode of the Now Go Create podcast, I’m breaking down one...
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