by Claire Bridges | Sep 9, 2024 | Creative Leadership
At the Cannes Lions Festival of Creativity this year I saw E.l.f Beauty CMO Kory Marchisotto talk about how the E.l.f. business leadership is committed to a point of view and “living it”. Democratization is a value that sits at the core of the business and...
by Claire Bridges | Sep 9, 2024 | Creative Leadership
Did you know that everyone has personal preferences in relation to creativity, just like we do with everything else?🦉 So you might be an early bird or a night owl (or good for an hour between 11-12 like me 😆), like detail, prefer the big picture, have a social...
by Claire Bridges | Sep 4, 2024 | Creative Leadership, Creativity
Imagine speaking to some of the most Lion-awarded creative directors, chief marketing officers, agency leaders, copywriters and just all-round creative legends from across the globe as part of your regular Friday diary for nearly three months. What would you ask...
by Claire Bridges | Aug 13, 2024 | Creativity
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
by Claire Bridges | Jul 22, 2024 | Learning
Cannes Lions 2024 was a whirlwind of inspiration as always, but one talk resonated deeply with me this year: Deepak Chopra’s exploration of AI and creativity. Chopra is an Indian-American author, alternative medicine advocate, and a prominent figure in the New...
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