by Claire Bridges | Sep 4, 2024 | Creative Leadership, Creativity
Imagine speaking to some of the most Lion-awarded creative directors, chief marketing officers, agency leaders, copywriters and just all-round creative legends from across the globe as part of your regular Friday diary for nearly three months. What would you ask...
by Claire Bridges | Aug 13, 2024 | Creativity
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
by Claire Bridges | Jul 22, 2024 | Learning
Cannes Lions 2024 was a whirlwind of inspiration as always, but one talk resonated deeply with me this year: Deepak Chopra’s exploration of AI and creativity. Chopra is an Indian-American author, alternative medicine advocate, and a prominent figure in the New...
by Claire Bridges | May 10, 2024 | Creativity
Last week, myself and co-facilitator Anahita, gave a group of 40 seasoned PR professionals a seemingly simple challenge: build the tallest freestanding structure they could using only spaghetti, tape, string, and a marshmallow (which had to be...
by Claire Bridges | May 8, 2024 | Creativity, Problem solving
Sometimes trying to get to a solution can be like wading through treacle. Or trying to untangle one problem from another. If you find yourself struggling to get to grips with your challenge, try the Feynman Technique, an approach named after the Nobel-Prize-winning...
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