by Claire Bridges | May 10, 2024 | Creativity
Last week, myself and co-facilitator Anahita, gave a group of 40 seasoned PR professionals a seemingly simple challenge: build the tallest freestanding structure they could using only spaghetti, tape, string, and a marshmallow (which had to be...
by Claire Bridges | May 8, 2024 | Creativity, Problem solving
Sometimes trying to get to a solution can be like wading through treacle. Or trying to untangle one problem from another. If you find yourself struggling to get to grips with your challenge, try the Feynman Technique, an approach named after the Nobel-Prize-winning...
by Claire Bridges | May 8, 2024 | Creativity, Uncategorized
Most project or marketing briefs are anything but. The creative mind thrives on both inspiration and constraint. While we may balk at limitations, the truth is, focused parameters often force out our most innovative and effective work. That’s the power of the X...
by Claire Bridges | May 8, 2024 | Creativity
This exercise is a simple and fun one – and a great reason to get outside and get some vitamin D. Hopefully your neck of the woods today has a sky full of those big, white fluffy clouds – your goal is simply to try and make interesting SHAPES from them. Maybe you can...
by Claire Bridges | Jan 31, 2024 | Strategy
Ever feel like the problem you’re tackling is a big old, tangled ball of yarn, impossible to unravel? I’ve worked with and interviewed 100’s of creatives and one of the recurring themes is simplicity and the art of distilling your problem down to its essence. It’s...
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