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Lessons for creative leaders #1 – authenticity

by Claire Bridges | Jul 10, 2019 | Creative Leadership

Authenticity is key if you want your teams to buy into your vision and leadership. “This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, ‘Do I slink away or step up?’ I decided to...
Is the hierarchy of your business killing creativity?

Is the hierarchy of your business killing creativity?

by Claire Bridges | Jun 7, 2019 | Creative Leadership

Research shows that the structural makeup of a company plays a big part in how innovation flourishes or fails. Key takeout? Hierarchy kills innovation! How’s this for a novel idea? Rite-Solutions is a US software and systems development company who came up with a kind...

Celebrating International Women’s Day #BetterwithBalance

by Claire Bridges | Mar 8, 2019 | Creative Leadership

“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.” Gloria Steinham To celebrate International Women’s Day, we took time out to...
Free chapter In Your Creative Element

Free chapter In Your Creative Element

by Claire Bridges | Apr 19, 2018 | Creative Leadership

“Of all human activities, creativity comes closest to providing the fulfillment we all hope to get in our lives. Call it full-blast living.”  Mihaly Csikszentmihalyi, 2011 So here at Now Go Create we’re proud to be more than a little bit geeky about...

How diversity and purpose drive creative success

by Claire Bridges | Mar 2, 2018 | Creative Leadership

For her book, In Your Creative Element, the Amazon bestseller about creativity in business Now Go Create Founder Claire interviewed creative leaders from organisations including the NHS, the United Nations, Twitter, Punchdrunk and Paddy Power as well as some of the...

Creative effectiveness & pitching – day 4 round up on Masters of Creativity

by Claire Bridges | Aug 10, 2017 | Creative Leadership

Continuing our round up of the Cannes Lions Masters of Creativity Programme Day 4 – June 22nd  Gurdeep Puri – Founding Partner the Effectiveness Partnership on Creative Effectiveness “ Has it worked? Wrong question. Ask what does success look like?” Gurdeep made it...
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