by Claire Bridges | Apr 20, 2018 | Creativity
I’ve discovered that this week 15-21 April 2018 has been designated World Creativity and Innovation Week. In 2017, the United Nations included World Creativity and Innovation Day, April 21 as a Day of Observance to encourage people to use creativity in...
by Claire Bridges | Jan 19, 2018 | Creativity
Broadly defined as someone’s sense of self-importance and self-esteem, ego is often frowned upon in the modern workplace because the goal, and the team are perceived as more important than the individual. What is the role of creativity and the ego? Too much ego is...
by Claire Bridges | Jan 19, 2018 | Creativity
Stand-up comedians have to be vulnerable, open to failure and somehow learn to ignore their inner critic. Sound familiar? Whenever I watch live comedy I love witnessing the creative process play out in real time. It’s pure self-expression, with the performer creating...
by Claire Bridges | Nov 27, 2017 | Creativity
I’ve always been fascinated by what’s playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. People often ask what the secret is to getting into ‘the creative zone?’ The answer seems to be that there is not one creative...
by Claire Bridges | Oct 14, 2017 | Creativity
Now Go Create Founder Claire Bridges book on creativity in business, In Your Creative Element has been shortlisted for Management Book of the Year prize which was announced today by the Chartered Management Institute (CMI) and the British Library. The 25-strong...
by Claire Bridges | Aug 16, 2017 | Creativity
The behind the scenes story of the award winning Donate Life charity campaign – a brilliant example of creativity in healthcare. We love a convention-busting piece of creative work here at Now Go Create, and a few month’s after the Cannes Lions...
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