by Claire Bridges | Mar 5, 2025 | Creativity
Why do our best ideas come when we least expect them? Ever had a great idea in the shower, while going for a walk, or just as you’re drifting off to sleep? Science says this isn’t random – it’s how your brain is wired. In this episode of the Now Go...
by Claire Bridges | Feb 25, 2025 | Creativity
As I’ve explored on the Now Go Create podcast recently, the SCAMPER technique is a brilliant way to shake up thinking, break conventions, and push brands beyond the expected. I have retrofitted these award-winning case studies from McDonald’s, Xbox, Sol...
by Claire Bridges | Feb 25, 2025 | Brainstorming, Creativity
Stuck on a creative problem? What if you could look at any challenge from seven different angles and find fresh, innovative solutions? That’s exactly what the SCAMPER technique allows you to do. In the latest episode of the Now Go Create podcast, I’m breaking down one...
by Claire Bridges | Feb 11, 2025 | Creativity
Going after creativity ‘with a club’ + serendipity = a creative safariIn 1754 Horace Walpole wrote a fairy tale, The Three Princes of Serendip, a story in which the heroes “were always making discoveries, by accidents and sagacity, of things they were not...
by Claire Bridges | Feb 4, 2025 | Creativity
This episode was an absolute treat as I had an incredible conversation with the one and only Dyo – singer, songwriter, and creative behind some of today’s biggest hits. You might recognise Dyo from her empowering anthem “Sexual,” which earned her an Ivor...
by Claire Bridges | Jan 31, 2025 | Creativity
I had the pleasure of exploring the world of creativity with the incredibly talented Max Dickins. Max, an improv performer, scriptwriter and author, and a longtime collaborator of Now Go Create. He brought a wealth of knowledge and practical techniques from the world...
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