by Claire Bridges | Dec 16, 2024 | Creativity
Kick start your year with a boost to your strategic and creative thinking. Now Go Create is bringing back two of our most popular courses — How To Be A Strategy Ninja and How To Be A Creative Ninja — as public training with live webinars and...
by Claire Bridges | Nov 29, 2024 | Creativity
I’m grateful for all the Black Friday email spam as it’s given me a reason to unsubscribe from at least 30 mailing lists. Love it or or hate it, the annual consumer-fest is here to stay and if you’re targeting customers it’s a marketing...
by Claire Bridges | Nov 8, 2024 | Creativity
I’ve spent hours testing and playing with AI tools to find out what helps and hinders the ideation process and I’m sure you’ve been doing the same! I’ve been using Gemini as my first brainstorming buddy, but am also experimenting with Chat GPT, particularly the voice...
by Claire Bridges | Sep 4, 2024 | Creative Leadership, Creativity
Imagine speaking to some of the most Lion-awarded creative directors, chief marketing officers, agency leaders, copywriters and just all-round creative legends from across the globe as part of your regular Friday diary for nearly three months. What would you ask...
by Claire Bridges | Aug 13, 2024 | Creativity
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
by Claire Bridges | May 10, 2024 | Creativity
Last week, myself and co-facilitator Anahita, gave a group of 40 seasoned PR professionals a seemingly simple challenge: build the tallest freestanding structure they could using only spaghetti, tape, string, and a marshmallow (which had to be...
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