It’s a sign of real brand love when consumers start interacting with your brand in ways you hadn’t anticipated, and an extreme act of love when your customers decide to tattoo themselves with your brand logo! Heinz Ketchup fan tattoos are posted all over...
Cannes 2023 is in the bag, and the trend-spotters’ radar is tweaking with all sorts of post-show theories about what’s shaping up in medialand to be the next big thing. Canada’s Globe Media Group picked up on the re-emergence of fun campaigns that...
Did you know that you have preferences in relation to creativity and the way you think about problems, just like you do with anything else? Do you like the big picture or the detail? Are you a muser or a yeller in brainstorms? Do you like structure and order or do you...
We’re big fans of the Design Thinking methodology here at Now Go Create. If you didn’t already know, design thinking is a human-centered approach to problem-solving and innovation that has gained widespread popularity in recent years. It involves a...
When you’re feeling down in the creative dumps, these proven tools will get you back on your feet in no time… What do you mean you didn’t know we have a raft of free creativity tools and templates that we’re happy to share? We’re Now Go...
I had a big birthday at the weekend, and as these things are want to do, I’ve found myself looking back on my life, the highs and lows, personal and professional (and what I can remember!) of the past five decades. I was drawn to revisit Steve Job’s famous...
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