by Claire Bridges | Sep 6, 2021 | Strategy
Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...
by Claire Bridges | Apr 23, 2021 | Strategy
The 5 Whys technique is a deceptively simple and effective brainstorming tool for root cause analysis. Here’s how to use it… Problems often arise in teams when trying to agree and decide what the problem actually is! As the founder of modern management,...
by Claire Bridges | Sep 8, 2020 | Strategy
Here at Now Go Create our mission is to demystify the creative process – and upskill everyone in the key skills they’ll need for the future. Here’s a free creative strategy tool to get you started… Strategy is the foundation of creativity, and it can...
by Mike Peake | May 15, 2019 | Strategy
Our monthly look at the tools you can try when in search of your next big idea looks at NESTA’s Evidence Planning tool, which helps you make sure your problem really exists. What is it? The Evidence Planning tool is one created by the National Endowment for...
by Mike Peake | Feb 20, 2019 | Strategy
What is creative strategy – and why does the very mention of it bamboozle so many? Our resident expert explains… “Once you see a campaign in its entirety, you then realise how important it is that it all hangs on something” – Now Go Create’s...
by Claire Bridges | Aug 20, 2018 | Strategy
How does creativity drive business? Great question – with ever-changing answers. Here’s the verdict after this year’s Cannes Lions… “Marketing effectiveness is a critical category for any award show. If you can’t prove that creativity drives...
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