by Claire Bridges | Jun 3, 2025 | Creativity
Have you ever found yourself staring at a creative idea – whether it’s a campaign concept, a draft proposal, or the notes from a brainstorm and thinking, “Is this actually any good?” If so, you’re not alone.This episode of the Now Go...
by Claire Bridges | May 11, 2017 | Creative Leadership
Option A or option B? Why evaluation skills and tools are vital for making the right creative decision. If you have a novel idea which has an element of surprise and value (if you’ve read any of my other blogs about my book), you’ll know that these are 2...
by Claire Bridges | Dec 21, 2016 | Creative Leadership
Think about the last time you thought something was creative. Was it a your own or an agency’s creative work, a new product, design or a service? What criteria did you apply to decide whether it was creative? The envy factor is often how I judge creative ideas – ‘ooh,...
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