Out for a walk with the dogs today and we lost them in the undergrowth for a while, as is par for the course. When they eventually popped out, they were covered in bits of bush and scrub. We struggled to get the super-sticky burrs out of their ears, tails, even stuck...
Continuing in our review of some of the 34 Grand Prix Winners from this year’s Cannes Lions Festival of Creativity 2023 – this time it’s the Creative Business Transformation GP Winner and the Glass Lions. The Creative Business Transformation is a...
We’re big fans of the Design Thinking methodology here at Now Go Create. If you didn’t already know, design thinking is a human-centered approach to problem-solving and innovation that has gained widespread popularity in recent years. It involves a...
One of the most common questions we are asked in our creative training and problem solving workshops is: How do you judge creative ideas? How can you evaluate them? “The key question is never what the idea is, but what the idea has to do.” Dean Poole, Creative...
A problem statement is a concise and clear description of an issue or challenge that needs attention. It’s important to write a good problem statement because it helps define the problem, guide research efforts, and communicate its importance. Whenever we run...
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