by Claire Bridges | Jan 11, 2017 | Creativity
How do you build and sustain a culture where creativity can thrive? This is a question that I’ve been obsessing over whilst researching for my new book about creativity in business, In Your Creative Element. I’ve interviewed many creative leaders in organisations from...
by Claire Bridges | Dec 21, 2016 | Creativity
Great salespeople are by default engaging their creative side – they create opportunities and demand where there is none, and are constantly seeking new ways to make a sale. As legendary ad man David Ogilvy famously said: “If it doesn’t sell, it...
by Claire Bridges | Dec 21, 2016 | Creativity
Every SME has an never-ending to-list but making time for creativity can help you to stay one step ahead of the competition. Here are ten things which might be damaging your creativity: 1 Your management style A global IBM survey from a few years ago found that CEOs...
by Claire Bridges | Dec 5, 2016 | Creativity
In this short film Claire Bridges, Founder, Now Go Create and author In Your Creative Element discusses whether creativity is something people are born with, or if there are external factors which can either develop or destroy it. Claire says: “Creativity is a complex...
by Claire Bridges | Nov 20, 2016 | Creativity
In this short film, Claire Bridges, author of a new book about creativity in business, In Your Creative Element, talks about simple ways to conquer the blank page. Whoever you are – whether you need to sell a creative idea to a client, an internal stakeholder or...
by Claire Bridges | Nov 17, 2016 | Creativity
Why failure and creativity are necessary bedfellows. An oft-heard mantra in business is that it’s important to fail. No one gets things right first time every time – it is only by learning from our clangers that we’re given clues as to the right path to take. In my...
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