Try a design thinking tool –  point of view ad

Try a design thinking tool – point of view ad

As anyone who has taken one of our creativity workshops or read any of our blogs probably knows, we love the method of design thinking here at Now Go Create to help with problem solving. IDEO are the best known exponents of this practice, which has empathy at its...
How to create award-winning PR campaigns

How to create award-winning PR campaigns

Last week I hosted a PRCA seminar on how to create award-winning PR campaigns, with Gemma Moroney and Damon Statt, the planning & creative team from PR agency Mischief.  They shared insights behind their award-winning ‘Farage Swings for Europe’ campaign for Paddy...